Anirban Bose
About Anirban Bose
Anirban Bose is a Director at Zepto, specializing in revenue growth and market expansion through strategic alliances. With over nine years of experience in FMCG and e-commerce, he has held various leadership roles across multiple companies, focusing on managing P&L and developing go-to-market strategies.
Work at Zepto
Anirban Bose has been serving as the Director at Zepto since 2022. In this role, he focuses on building revenues and increasing market share through strategic alliances and joint ventures. His tenure at Zepto has been marked by a commitment to enhancing the company's market presence in the competitive e-commerce landscape. Prior to his current position, he contributed to the establishment of Zepto for 8 months in 2022, further solidifying his expertise in the sector.
Professional Background
Anirban Bose has over 9 years of experience in the FMCG and e-commerce sectors. His career includes significant roles at udaan.com, where he held various leadership positions, including Category Lead for South & East and East & North East. He also served as Category Lead for the National Branded Wholesale Business. His experience extends to working with ITC Limited in channel sales and marketing, OYO as Business Head for Micro Markets, and I-PAC as a core team member in strategy.
Education and Expertise
Anirban Bose holds a Post Graduate Diploma in Management (PGDM) with a specialization in Marketing from the Institute of Management & Information Science, Bhubaneswar, which he completed from 2010 to 2012. He also earned a Bachelor's Degree in Marketing Honours from the University of Calcutta between 2006 and 2009. His foundational education includes a focus on Science at Narbheram Hansraj English School and Commerce at Central Academy Ranchi.
Achievements in Team Leadership
Anirban Bose is recognized for his ability to recruit, develop, and lead high-performing teams. His leadership style emphasizes ownership and accountability, ensuring that tasks are completed efficiently. He has a proven track record in integrating selling, pricing, and promotions to drive effective marketing and category development, which has contributed to the success of the organizations he has worked with.
Skills in Market Strategy
Anirban Bose specializes in managing profit and loss (P&L) and developing go-to-market strategies. His extensive experience in the e-commerce sector has equipped him with the skills necessary to navigate complex market dynamics. He is adept at building alliances and joint ventures that enhance market share, reflecting his strategic approach to business growth.