Lakshya Mathur
About Lakshya Mathur
Lakshya Mathur is a Growth Analyst at Zepto in Mumbai, Maharashtra, India, where he has worked since 2023. He holds a Bachelor of Technology in Electrical and Electronics Engineering from Punjab Engineering College, and has previously interned at the National Hydro-electric Power Corporation.
Work at Zepto
Lakshya Mathur has been serving as a Growth Analyst at Zepto since 2023. Based in Mumbai, Maharashtra, he focuses on enhancing user engagement and optimizing growth strategies. His role involves analyzing user behavior and implementing data-driven initiatives to improve conversion rates. Notably, he has contributed to significant projects, including the implementation of a live tracking system for coupon discounts, which alerts users to changes in discount percentages. His efforts have led to measurable increases in buyer reactivation and overall sales performance.
Education and Expertise
Lakshya Mathur earned his Bachelor of Technology (BTech) in Electrical and Electronics Engineering from Punjab Engineering College, where he studied from 2019 to 2023. His educational background provided him with a strong foundation in engineering principles and analytical skills. Prior to this, he completed his Intermediate studies at Campus School Pantnagar, focusing on Science from 2018 to 2019. This academic journey equipped him with the technical knowledge necessary for his role in growth analysis.
Background
Before joining Zepto, Lakshya Mathur gained practical experience as an Industrial Trainee at the National Hydro-electric Power Corporation in 2022. During this four-month internship in Himachal Pradesh, he developed insights into industrial operations and project management. His early exposure to real-world applications of engineering principles has informed his analytical approach in his current role.
Achievements
Lakshya Mathur has achieved notable results in his role as a Growth Analyst. He successfully increased receivables purchase orders by 100% while maintaining cart-to-buyer conversion rates through user segmentation and experimental approaches. Additionally, he implemented targeted incentivization strategies that led to a 4% increase in buyer reactivation, particularly in the fruits and vegetables category. His analytical work on cohort-based pricing in the eggs category has also provided valuable insights into consumer purchasing behavior.