Paras Sanghvi
About Paras Sanghvi
Paras Sanghvi is a Senior Manager in Digital Marketing at Zepto, with a background in various roles across the digital marketing and analytics sectors. He has worked at notable companies such as Cognizant, InterMiles, and Kantar IMRB, and holds a PGDM-C from MICA and a B.E. in Computer Engineering from Mumbai University.
Work at Zepto
Paras Sanghvi has been serving as the Senior Manager of Digital Marketing at Zepto since 2022. In this role, he is responsible for overseeing digital marketing strategies and initiatives. His focus includes optimizing online presence and enhancing customer engagement through various digital channels. His tenure at Zepto has allowed him to apply his extensive experience in digital marketing to drive growth and brand visibility.
Education and Expertise
Paras Sanghvi holds a Post Graduate Diploma in Management - Communications (PGDM-C) from MICA, where he specialized in Digital Marketing and Analytics from 2016 to 2018. He also earned a Bachelor of Engineering (B.E.) in Computer Engineering from Mumbai University between 2010 and 2014. Additionally, he is certified in Adobe Analytics, which highlights his proficiency in digital marketing analytics tools.
Background in Digital Marketing
Before joining Zepto, Paras Sanghvi accumulated significant experience in digital marketing roles. He worked at InterMiles (Jet Privilege Pvt. Ltd) as a Paid Digital Specialist and Senior Analyst from 2020 to 2022. Prior to that, he was a Digital Marketing and Analytics Specialist at Cognizant from 2018 to 2020. His career began at Kantar IMRB as an Analytics Executive from 2014 to 2016, where he led analytics initiatives for North America and Asia-Pacific regions.
Previous Work Experience
Paras Sanghvi's career includes various roles that contributed to his expertise in digital marketing and analytics. He served as an Area Sales Manager at Mapro Foods Pvt Ltd for four months in 2018. He also completed a digital media internship at WATConsult in 2017. His diverse experiences across different companies have equipped him with a comprehensive understanding of marketing strategies and analytics.
Achievements in Analytics
During his time at Cognizant, Paras Sanghvi spearheaded the implementation and reporting of marketing KPIs, demonstrating his capability in driving data-driven marketing strategies. His role at Kantar IMRB involved leading analytics initiatives, showcasing his ability to manage complex projects across multiple regions.