Rohit Bhange
About Rohit Bhange
Rohit Bhange is a Marketing Manager with extensive experience in media planning and campaign optimization. He has worked at notable companies such as Ogilvy & Mather, Ola, and currently Zepto, specializing in both Above The Line and Below The Line marketing strategies.
Current Role at Zepto
Rohit Bhange serves as the Marketing Manager at Zepto, a position he has held since 2021. In this role, he is responsible for developing and implementing marketing strategies that integrate various channels to maximize impact. He focuses on lead generation through targeted marketing efforts, which contributes to business growth. Additionally, he monitors and optimizes marketing campaigns to improve performance and achieve set objectives.
Previous Experience at Ola
Prior to his current role, Rohit worked as an Assistant Marketing Manager at Ola (ANI Technologies Pvt Ltd) from 2015 to 2021. During his six years there, he gained experience in media planning and buying, optimizing budget allocation for advertising campaigns. His work involved ensuring the timely execution of marketing initiatives and enhancing brand visibility through effective strategies.
Experience at Ogilvy & Mather
Rohit began his career at Ogilvy & Mather, where he worked as a Commercial Executive from 2010 to 2013 in Aurangabad. His three-year tenure provided him with foundational skills in project management and marketing strategies. This experience laid the groundwork for his subsequent roles in marketing management.
Educational Background
Rohit Bhange completed his Bachelor of Science (B.Sc.) in Mathematics and Computer Science at Doctor Babasaheb Ambedkar Marathwada University from 1990 to 2000. Earlier, he achieved his Secondary School Certificate (SSC) at JBVM School from 2004 to 2007. His educational background contributes to his analytical skills and understanding of technical aspects in marketing.
Marketing Skills and Expertise
Rohit possesses a diverse skill set in marketing, specializing in both Above The Line (ATL) and Below The Line (BTL) strategies. He is experienced in social media strategy and management, enhancing brand engagement. Additionally, he organizes large-scale events and trade exhibitions to boost brand presence. His expertise also includes campaign communication planning and managing public and media relations.