Shashank Srivastava
About Shashank Srivastava
Shashank Srivastava is a Senior Category Manager at Zepto in Mumbai, Maharashtra, India, where he has worked since 2023. He has a strong background in rural management and has successfully managed a diverse portfolio, achieving significant growth in sales.
Work at Zepto
Shashank Srivastava currently serves as Senior Category Manager at Zepto, a position he has held since 2023 in Mumbai, Maharashtra, India. In this role, he manages a diverse portfolio of over 1500 SKUs across 11 cities. His efforts have resulted in a notable 15% month-over-month growth in category performance. Prior to his current title, he worked as a Category Manager at Zepto from 2021 to 2023, where he successfully launched over 300 SKUs, contributing significantly to the company's sales.
Education and Expertise
Shashank Srivastava holds a Post Graduate Diploma in Rural Management (PGDRM) from the Institute of Rural Management Anand (IRMA), where he studied from 2018 to 2020. He also earned a Bachelor of Science with Honors in Chemistry from Banaras Hindu University, completing his degree from 2014 to 2017. Additionally, he is pursuing an Advanced Certificate in Brand Communication Management from MICA, The School of Ideas, from 2023 to 2024. His educational background equips him with a strong foundation in management and communication.
Previous Work Experience
Before joining Zepto, Shashank Srivastava worked at Safe Harvest as Manager of Operations and Partnering Relations from 2020 to 2022 in Dewas, Madhya Pradesh, India. In this role, he focused on operational efficiency and partnership development. Additionally, he gained early experience as a Supply Chain Management Intern at PHARMANZA HERBAL PVT. LTD. in 2019, where he worked for two months. His diverse work history has contributed to his expertise in category management and operations.
Achievements in Product Launches
Shashank Srivastava has successfully launched several products during his career. Notably, he launched Olive Oil nationwide, which now accounts for 8% of total oil sales. He also piloted A2 Ghee and Cold Pressed Oil in Delhi, leading to improved category margins. His strategic initiatives in product launches have played a significant role in driving sales and enhancing category performance.
Marketing and Sales Initiatives
In his role at Zepto, Shashank Srivastava has executed visibility campaigns for major brands such as Aashirvaad and Fortune. He has also designed category merchandising events that focus on larger pack sizes to increase average order value. His efforts in brand monetization initiatives have exceeded monthly spending targets, demonstrating his effectiveness in driving sales through strategic marketing.