Srinibas Swain
About Srinibas Swain
Srinibas Swain is the Senior Vice President and Business Head of the Fresh Category at Zepto, where he has worked since 2021. He has extensive experience in the retail and fresh category sectors, having held various leadership roles at companies such as Spencer's, Udaan.com, and Nature's Basket.
Current Role at Zepto
Srinibas Swain serves as the Senior Vice President and Business Head of the Fresh category at Zepto. He has held this position since 2021, contributing to the company's growth in the fresh produce sector. His role involves overseeing the strategic direction and operational management of the fresh category, ensuring alignment with the company's overall business objectives.
Previous Experience in Retail Management
Prior to his current role, Srinibas Swain worked at Spencer's as Chief Merchandising Manager for two months in 2017. He also held the position of National Head - Sourcing - Supply - Business at Udaan.com from 2019 to 2021. His experience includes significant roles in various organizations, such as Business Head of the Fresh category at SPAR India from 2017 to 2019 and Fresh Category Head - Buying & Merchandising at Nature's Basket Limited from 2014 to 2017.
Educational Background and Specializations
Srinibas Swain has an extensive educational background. He studied at Michigan Technological University, where he achieved HACCP certification in 2011. He also holds an MBA in Marketing & IT from Motivational Pathway, completed between 2000 and 2002. Additionally, he studied Agri Business Management at XLRI Jamshedpur, further enhancing his expertise in the fresh category market.
Expertise in Fresh Category Management
Srinibas Swain possesses expertise in planning and sourcing, demand forecasting, and identifying sourcing locations, which are essential for effective inventory management and pricing operations. He has a proven track record in facilitating top-line profitability through new brand launches and continuous activation of existing products. His skills extend to managing merchandising and promotional events, working capital management, budgeting, and space management.
Participation in International Events
Srinibas Swain has participated in international events such as OTA and Fruitlogistica, which provided him with valuable global exposure in the fresh category market. These experiences have contributed to his understanding of international trends and practices in fresh produce, enhancing his strategic capabilities in the industry.