Utkarsh Singh
About Utkarsh Singh
Utkarsh Singh is a Senior Product Manager at Zepto, where he has led initiatives that increased online orders by 25%. He has a diverse background in product management and business strategy, with previous roles at notable companies such as CP Milk & Food Products and EXL Services.
Work at Zepto
Utkarsh Singh has been serving as a Senior Product Manager at Zepto since 2023. In this role, he has led initiatives to enhance product performance and user engagement. One notable achievement includes a website SEO revamp that resulted in a 25% increase in the share of orders coming from the web. He has also been recognized as a role model in the Zepto Aces program in August 2023, highlighting his contributions to the company.
Previous Experience
Prior to his current position, Utkarsh Singh held various roles in product management and business management. He worked at Country Delight as a Senior Product Manager from 2022 to 2023. Before that, he was a Senior Business Manager at CP Milk & Food Products Private Limited from 2020 to 2021, and he also served as a Group Manager at the same company from 2021 to 2022. His earlier experience includes roles at EXL Services Limited, where he worked as a Project Manager in Credit Risk and B2B Spend Analytics, and an internship at DBS Bank.
Education and Expertise
Utkarsh Singh has a strong educational background in business and engineering. He earned a Master of Business Administration (M.B.A.) from the Indian Institute of Management, Calcutta, from 2015 to 2017. He also holds a Bachelor's degree in Civil Engineering from the Indian Institute of Technology, Delhi, completed in 2015. Additionally, he studied Business Administration and Management at EDHEC Business School, participating in a Student Exchange Program in 2016.
Specializations and Skills
Utkarsh Singh specializes in various areas crucial to product management and digital marketing. His expertise includes App Store Optimization (ASO), Google feed optimization, and managing promo event calendars to enhance organic installs. He has also improved the conversion funnel from app install to first order by addressing three drop-off points for new customers. Furthermore, he has conducted extensive integration and evaluations of Mobile Measurement Partner (MMP) and Customer Relationship Management (CRM) tools to maximize business impact.