Vivek Prasad
About Vivek Prasad
Vivek Prasad serves as the Senior Vice President of Private Brands at Zepto, where he has worked since 2024. He has over 22 years of experience in the FMCG and retail industry, with a proven track record of achieving significant growth in private label brands across various companies.
Work at Zepto
Vivek Prasad serves as the Senior Vice President of Private Brands at Zepto, a position he has held since 2024. Based in Mumbai, Maharashtra, India, he focuses on developing and managing the company's private label offerings. His role involves strategic planning and execution to enhance the brand's market presence.
Current Role at Foodpanda
In addition to his role at Zepto, Vivek Prasad is the Business Head for Own Brands (Director) at Foodpanda, a position he has occupied since 2022 in Singapore. He has successfully led initiatives that resulted in significant growth in the company's private label segment, achieving a 300% increase within 18 months.
Education and Expertise
Vivek Prasad holds a Bachelor of Commerce (B.Com.) degree from Goenka College of Commerce, where he studied from 1995 to 1998. He also earned a Master of Business Administration (MBA) in Marketing from Nirma Institute of Management, completing his studies from 1999 to 2001. His educational background supports his extensive experience in the FMCG and retail sectors.
Professional Background
Vivek Prasad has over 22.5 years of experience in the FMCG and retail industry. He has held various leadership positions, including Business Head - Own Brands at Blinkit and Vice President at SPAR Hypermarket (India). His career includes roles that emphasize cross-cultural and cross-functional expertise, managing diverse portfolios across multiple regions.
Achievements in Private Label Growth
Vivek Prasad has demonstrated a strong track record in driving growth for private label brands. At Grofers, he achieved a Compound Annual Growth Rate (CAGR) of 163%, leading to an annualized turnover of ₹1400Cr ($200mn) within three years. His leadership in private label initiatives has significantly impacted the companies he has worked with.