Yash Chandhok
About Yash Chandhok
Yash Chandhok is an Ad Sales Monetization Manager at Zepto, specializing in optimizing campaigns for FMCG brands. He has a background in brand partnerships and technical support, with previous roles at FirstCry.com and Tech Mahindra.
Work at Zepto
Yash Chandhok currently serves as the Ad Sales Monetization Manager II at Zepto, a position he has held since 2023. In this role, he focuses on running and optimizing return on investment (ROI)-driven campaigns specifically for fast-moving consumer goods (FMCG) brands. His responsibilities include utilizing various marketing strategies such as display advertising, search marketing, event promotions, flash sales, and sampling activities to enhance brand sales on the Zepto platform.
Previous Experience at FirstCry.com
Before joining Zepto, Yash worked at FirstCry.com (BrainBees Solutions Pvt. Ltd.) for four years, from 2019 to 2023. He held the position of Senior Executive in Brand Partnerships and Parenting Partnerships during his tenure. In this capacity, he managed key accounts for over 30 brands, including notable names such as HUL, Cetaphil, and Lotus Brands. His experience at FirstCry.com contributed to his expertise in brand partnerships and consumer engagement.
Career Background
Yash Chandhok has a diverse career background in technical support and sales. He began his professional journey at Mphasis as a Technical Support Engineer from 2014 to 2015. He then transitioned to Tech Mahindra, where he worked as a Technical Support Associate from 2018 to 2019. These roles provided him with foundational skills in customer service and technical problem-solving before moving into sales and marketing.
Education and Expertise
Yash holds an Engineer's Degree in Computer Science from Sinhgad College of Engineering, which he completed from 2009 to 2013. He is currently pursuing a Post Graduate Diploma in Marketing Management (PGDBM) at SVKM's Narsee Monjee Institute of Management Studies (NMIMS), expected to conclude in 2024. His educational background, combined with his specialization in interpreting consumer behavior data, equips him to effectively help brands achieve their sales targets.