Shaun O'keeffe
About Shaun O'keeffe
Shaun O'Keeffe serves as the VP of Growth Enablement at Zero Hash, where he focuses on enhancing brand storytelling and developing customer-driven programs. He has held various marketing roles across multiple companies, including TelecityGroup, Marqeta, and Fiat Republic, and has a strong educational background in marketing.
Current Role at Zero Hash
Shaun O'Keeffe currently serves as the Vice President of Growth Enablement at Zero Hash. He has held this position since 2024, contributing to the company's strategic initiatives aimed at enhancing growth. His role focuses on developing and implementing customer-driven programs that align with sales teams to improve sales performance and drive new client acquisitions.
Previous Experience in Marketing
Shaun O'Keeffe has extensive experience in marketing across various organizations. He worked at TelecityGroup as a Marketing Campaigns Manager from 2015 to 2016. He then joined Realex Payments as Sales and Marketing Campaigns Manager from 2016 to 2017, followed by a role at GE Capital as Marketing and Communications Executive from 2014 to 2015. His experience also includes positions at 3 Step IT and Fiat Republic, where he served as Marketing Manager and Marketing Lead, respectively.
Tenure at Marqeta, Inc
At Marqeta, Inc, Shaun O'Keeffe held multiple roles. He started as a Senior Marketing Manager from 2021 to 2022 and previously worked in Campaigns and Demand Generation from 2019 to 2021. His contributions during this time focused on enhancing brand storytelling and establishing competitive advantages through effective marketing strategies.
Educational Background
Shaun O'Keeffe studied at the University of the West of England, where he earned a BA (Hons) in Marketing from 2006 to 2009. He furthered his education at Cambridge Marketing College, obtaining a CIM Professional Diploma in Marketing from 2013 to 2015. His academic background provides a strong foundation for his marketing expertise.
Marketing Strategies and Focus
Shaun O'Keeffe is focused on creating value propositions that enhance brand storytelling and establish strategic competitive advantages. He utilizes touch point tactics to increase brand awareness and fuel lead generation, which contributes to high-quality customer journeys. His approach aligns marketing efforts with sales objectives to enhance overall business performance.