Mike Cunningham
About Mike Cunningham
Mike Cunningham serves as the Vice President of Sales for the Americas and Asia Pacific at Zero Motorcycles Inc., where he has worked since 2011. With a strong background in the motorcycle industry, he has held various leadership roles and has successfully developed dealer networks and training programs.
Work at Zero Motorcycles
Mike Cunningham has served as Vice President of Sales for the Americas and Asia Pacific at Zero Motorcycles Inc. since 2011. In this role, he is responsible for overseeing sales strategies and operations in these key markets. His tenure at Zero Motorcycles has spanned 13 years, during which he has focused on expanding the company's presence and enhancing dealer relationships in the electric motorcycle sector. Cunningham's leadership contributes to the growth and development of Zero Motorcycles in a competitive industry.
Previous Experience in the Motorcycle Industry
Before joining Zero Motorcycles, Mike Cunningham held significant positions at various motorcycle companies. He was Vice President of Dealer Development at Triumph Motorcycles from 2007 to 2011, where he focused on enhancing dealer relationships and sales strategies. Prior to that, he worked at Piaggio USA as Vice President of Sales and Dealer Development from 2000 to 2005. His experience includes owning and operating a multi-line motorcycle dealership, providing him with practical insights into the motorcycle retail landscape.
Education and Expertise
Mike Cunningham earned a Bachelor of Arts degree in Sociology and Business from Wofford College, where he studied from 1971 to 1976. His educational background has equipped him with a solid foundation in both social sciences and business principles, which he applies in his professional roles. His expertise in sales and dealer development is complemented by his extensive experience in the motorcycle industry, making him a knowledgeable leader in his field.
Achievements in Dealer Development
Throughout his career, Mike Cunningham has successfully structured dealer networks and training programs aimed at increasing sales per outlet and enhancing dealer profitability. His work has involved shaping franchise networks to optimize sales performance and expand the overall market footprint. These initiatives have contributed to increased revenue for the companies he has worked with, demonstrating his effectiveness in dealer development and sales strategy.
Industry Associations
Mike Cunningham has been associated with Easyriders, which has added to his diverse experience in the motorcycle industry. This involvement reflects his commitment to understanding various aspects of the motorcycle market and engaging with different segments within the industry.