Sam Paschel
About Sam Paschel
Sam Paschel serves as the CEO of Zero Motorcycles Inc. since 2017, bringing expertise in aligning personnel with strategic business directions and a strong background in brand development and management.
Work at Zero Motorcycles
Sam Paschel has served as the CEO of Zero Motorcycles Inc. since 2017. Under his leadership, the company has focused on electric motorcycle innovation and sustainability. His role involves aligning personnel around strategic directions for the company's categories, businesses, and brands. This strategic approach aims to enhance Zero Motorcycles' position in the electric vehicle market.
Previous Experience at Skullcandy
Before joining Zero Motorcycles, Sam Paschel worked at Skullcandy Inc. from 2012 to 2016. He held the positions of EVP - Product and Merchandising for nine months and then Chief Commercial Officer for three years. His tenure at Skullcandy involved overseeing product development and commercial strategies, contributing to the brand's growth and market presence.
Education and Expertise
Sam Paschel earned a Bachelor of Science degree in Engineering from Swarthmore College, where he studied from 1992 to 1996. His educational background provides him with a strong grasp of complex business concepts, effective management practices, and international brand development. He specializes in product creation, strategic planning, brand marketing, and P&L management.
Board Membership at SALT. Optics
In addition to his role at Zero Motorcycles, Sam Paschel has been a member of the Board of Directors at SALT. Optics since 2014. His involvement in this capacity highlights his commitment to strategic leadership and governance in the optics industry, further showcasing his diverse expertise in business management.
Early Career at Bell Sports
Sam Paschel began his career as a Senior Product Development Engineer at Bell Sports, where he worked from 1996 to 2001. This early experience in product development laid the foundation for his later roles in strategic planning and brand marketing, contributing to his overall expertise in business leadership.