Mike Nassis
About Mike Nassis
Mike Nassis is a Product Marketing Manager specializing in Channel Partners, currently employed at Zerto since 2022. He holds a B.A. in Political Science and Legal Studies and an M.B.A. in Business Administration, with a diverse background in product marketing and sales enablement across several companies.
Current Role at Zerto
Mike Nassis serves as the Product Marketing Manager for Channel Partners at Zerto since 2022. In this role, he focuses on developing marketing strategies that enhance collaboration with channel partners. His responsibilities include creating marketing materials, conducting product training, and implementing initiatives tailored to specific verticals. Nassis leverages his background in product marketing and sales enablement to drive engagement and support the growth of Zerto's channel partner ecosystem.
Previous Experience in Product Marketing
Before joining Zerto, Mike Nassis held several positions that contributed to his expertise in product marketing. He worked as a Product Marketing Manager at Pitney Bowes from 2021 to 2022, where he managed marketing efforts for software, hardware, and services. Prior to that, he spent three years at Xerox as a Marketing & Sales Enablement Manager, focusing on cloud applications. His earlier experience includes a role as a Marketing Analyst at Xerox from 2014 to 2016, where he developed analytical skills that support his current marketing strategies.
Educational Background
Mike Nassis earned a Bachelor of Arts (B.A.) in Political Science and Legal Studies from St. John Fisher University, completing his studies from 2009 to 2013. He furthered his education by obtaining a Master of Business Administration (M.B.A.) in Business Administration and Management from the same institution, studying from 2014 to 2016. His academic background provides a solid foundation for his career in marketing and business strategy.
Skills and Expertise
Mike Nassis possesses strong analytical and problem-solving skills, which enable him to identify issues and develop effective solutions. He is recognized for his excellent writing and presentation abilities, allowing him to communicate complex ideas clearly. Nassis has expertise in product training and business workflow consulting, which enhances his capability to support channel partners. His skills in cultivating relationships with clients and collaborating with diverse teams further contribute to his effectiveness in marketing roles.
Career Development and Transition
Mike Nassis has developed a diverse career in marketing, transitioning through various roles that have shaped his expertise. He began his career at Xerox, where he gained foundational experience as a Marketing Analyst and later as a Marketing & Sales Enablement Manager. He then moved to NEWPATH LEARNING, LLC as a Marketing Coordinator, followed by a role at Accountable Digital, LLC as a Marketing & Engagement Coordinator. Each position has contributed to his understanding of product marketing and sales enablement, leading to his current role at Zerto.