Judy Lin
About Judy Lin
Judy Lin is the Head of Marketing at Zest AI, with extensive experience in strategic accounts marketing and business development at companies like LinkedIn and Adobe.
Current Role at Zest AI
Judy Lin serves as the Head of Marketing at Zest AI. In this role, she leads the company's marketing initiatives and strategies. Her leadership has resulted in a significant increase in brand recognition, specifically a 30% increase within the first year following a successful rebranding campaign. Additionally, she implemented a data-driven marketing strategy that led to a 25% improvement in lead generation.
Professional Experience at LinkedIn
From 2019 to 2021, Judy Lin worked at LinkedIn as the Senior Strategic Accounts Marketing Manager for the Connected Enterprise Group. During her tenure, she developed and launched a customer loyalty program that successfully increased customer retention by 15%. Her role involved strategic account management and enterprise marketing, contributing to LinkedIn’s growth in these areas.
Career at Adobe
Judy Lin held the position of Senior Strategic Accounts Marketing Manager at Adobe from 2015 to 2019. She focused on healthcare, growth, and education sectors. One of her notable achievements was leading a cross-functional team to create a new marketing automation tool, which was subsequently adopted company-wide. Her efforts were instrumental in driving strategic initiatives and enhancing Adobe's market presence.
Experience at c/s/b and HSRS
Earlier in her career, Judy Lin worked as the Director of Marketing and Business Development at c/s/b from 2013 to 2015 and at HSRS from 2011 to 2013. Notably, she received the 'Marketer of the Year' award at c/s/b for her outstanding performance in 2014. These roles involved strategic planning, business development, and marketing leadership, laying the groundwork for her subsequent career growth.
Industry Contributions and Mentorship
Judy Lin is an active contributor to the marketing industry. She published an article titled 'The Future of Account-Based Marketing' in a leading industry journal and presented a keynote speech on 'Innovative Marketing Strategies' at the 2022 Marketing Leaders Summit. Additionally, she regularly mentors junior marketing professionals through a local San Francisco mentorship program, sharing her expertise and guiding the next generation of marketers.