Katie Oberthaler
About Katie Oberthaler
Katie Oberthaler is a Content Marketing Manager at Ziflow with extensive experience in content marketing, demand generation, and lead generation for software and technology companies.
Title
Katie Oberthaler currently holds the position of Content Marketing Manager at Ziflow. Her role encompasses the development and execution of content marketing strategies tailored to the unique needs of software and technology companies. She started this position in 2019 and continues to make substantive contributions to Ziflow's content output.
Professional Experience
Katie Oberthaler has a diverse professional background enriched by roles across various companies and industries. Her career began as a Science Writer at the Center for Remote Sensing of Ice Sheets (CReSIS) (2008-2010). She then contributed as a Non-Profit Coordinator at AmeriCorps VISTA (2010-2011). Notably, her years at Laserfiche saw her fill the roles of Copywriter (2011-2014) and Marketing Manager of Lead Generation (2014-2015). Katie also managed demand generation at Everteam (2015-2017) and worked as a Freelance Writer at Steyer Content (2018-2019). Additionally, she has been self-employed as a Freelance B2B Content Marketer since 2017.
Education and Expertise
Katie Oberthaler earned her Bachelor of Arts in English from the University of Kansas, where she studied from 2006 to 2010. She furthered her education with the Study in India Program at the University of Hyderabad in 2009. Her extensive educational background laid a strong foundation for her expertise in multi-channel content marketing campaigns, particularly for software and technology companies. Katie specializes in process automation, big data analytics, data harmonization, martech systems, and the operations of local and state governments.
Content Contributions
Katie Oberthaler has contributed significantly to the Ziflow blog, where she discusses a variety of topics from marketing compliance to creative workflow. Her articles explore the importance of brand governance, the integration of AI in marketing strategies, and optimizing remote work for creative teams. She provides valuable insights on tools like Slack and Jira for creative teams, and offers guidance on managing creative projects efficiently.
Skill Set and Specializations
Katie Oberthaler boasts a robust skill set that includes expertise in business process management, change management, B2B software design, HR automation, and CRM systems. She is proficient in sales enablement, accounting, and contract management. Her industry knowledge spans across martech systems, food & beverage manufacturing, and local and state government operations. Katie’s ability to create and manage extensive content marketing campaigns makes her a valuable resource in the world of content marketing.