Abi Lavelle
About Abi Lavelle
Abi Lavelle is a Junior Marketing Manager at Zipcar and a Brand Marketing Manager at Avis Budget Group, with extensive experience in marketing and account management across various companies. She has played a significant role in launching new services and membership plans, demonstrating her expertise in strategic planning and multi-media advertising campaigns.
Current Role at Avis Budget Group
Abi Lavelle serves as the Brand Marketing Manager at Avis Budget Group, a position she has held since 2018. In this role, she is responsible for overseeing brand marketing initiatives and strategies. Her work focuses on enhancing brand visibility and driving customer engagement within the competitive car rental market. Based in Parsippany, New Jersey, she utilizes her marketing expertise to contribute to the company's overall marketing objectives.
Experience at Zipcar
Abi Lavelle has extensive experience with Zipcar, where she has held multiple roles since 2015. Initially, she worked as a Marketing Executive for Zipcar UK and Zipcar For Business UK for two years in Boston, Massachusetts. During her tenure, she played a pivotal role in launching Zipcar Flex and delivered new membership plans and pricing structures. Currently, she is a Junior Marketing Manager at Zipcar, a position she has held since 2017, focusing on marketing strategies and campaign management.
Previous Employment at Chapter Agency
Before joining Zipcar, Abi Lavelle worked at Chapter Agency as an Account Executive from 2014 to 2015. Her role involved managing client accounts and contributing to marketing strategies. She also served as a Junior Account Executive at the same agency for three months in 2012. This experience provided her with foundational skills in account management and client relations.
Educational Background
Abi Lavelle studied at Bournemouth University from 2010 to 2013, where she earned a Bachelor of Arts degree in Communications, Marketing, and Advertising. This academic background equipped her with essential knowledge and skills in marketing principles, strategic communication, and advertising techniques. Prior to her university education, she attended The Kingsley School from 2004 to 2009.
Skills and Expertise
Abi Lavelle possesses a diverse skill set in marketing, including partnership management, strategic planning, and performance monitoring. She has experience in launching multi-media advertising campaigns and managing out-of-home (OOH) campaigns. Her expertise also extends to reporting and analysis, which supports data-driven decision-making in marketing initiatives. She has developed and implemented advertising campaigns that align with organizational goals.