Alison Swift
About Alison Swift
Alison Swift serves as the Senior Manager of Acquisition & Paid Media at Zipcar, where she has worked since 2022. With extensive experience in media strategy and brand development, she has previously held significant roles at various marketing firms in the Greater Boston Area.
Work at Zipcar
Alison Swift has been serving as the Senior Manager of Acquisition & Paid Media at Zipcar since 2022. In this role, she focuses on developing innovative social strategy campaigns aimed at enhancing customer engagement. Her work contributes to the overall marketing strategy of Zipcar, a leading car-sharing service, based in Boston, Massachusetts.
Previous Experience in Marketing
Prior to her role at Zipcar, Alison Swift held several positions in the marketing industry. She worked as the Director of Insights & Brand Strategy at 360PRplus from 2018 to 2020. Before that, she was the Director of Paid Media at Primer for one year, and she also served as Associate Media Director, Digital at MARC USA from 2016 to 2018. Her career includes experience at iProspect as a Display Manager and various roles at Allen and Gerritsen and Match Marketing Group.
Education and Expertise
Alison Swift earned her Bachelor of Arts degree in Public Communication and History from American University. She is recognized for her expertise in integrating content marketing with media planning, which enhances brand visibility. Her strong background in content creation allows her to effectively enhance brand narratives across various media channels.
Career Development
Alison's career in marketing began with her role as Activation Associate - Print Investment at MediaVest in 2009. She progressed through various positions, including Community Strategist and Senior Planner/Buyer at Allen and Gerritsen, and Associate Media Director at Match Marketing Group. This diverse experience has equipped her with a comprehensive understanding of the marketing landscape.