Bashar Bahra
About Bashar Bahra
Bashar Bahra serves as the Global Director of Customer Engagement & Retention at Zipcar, bringing extensive experience in marketing automation and customer relationship management. His previous roles include leadership positions at Tripadvisor and dubizzle, where he focused on customer lifecycle management and CRM strategies.
Current Role at Zipcar
Bashar Bahra serves as the Global Director of Customer Engagement & Retention at Zipcar, a position he has held since 2022. In this role, he focuses on enhancing customer relationships and retention strategies. His expertise in marketing automation and customer relationship management (CRM) supports his efforts to develop effective engagement initiatives. Operating from Boston, Massachusetts, he leverages his extensive background in customer lifecycle management to drive targeted communication campaigns.
Previous Experience at Tripadvisor
Bashar Bahra worked at Tripadvisor in various capacities from 2019 to 2022. Initially, he served as the Global CRM Manager for Hotels for four months in the Greater Boston Area. He then transitioned to the role of Global Head of B2B Cross-selling and Loyalty for Hotels & Restaurants, where he contributed for two years in Needham Heights, Massachusetts. His work involved developing loyalty programs and cross-selling strategies to enhance customer engagement.
Background in Customer Lifecycle Management
Bashar Bahra has significant experience in customer lifecycle management, having held multiple roles at dubizzle from 2014 to 2019. He began as a CRM Executive and later advanced to Head of Customer Lifecycle Management (CLM) and Product Owner for Shared Services. His work in these positions involved implementing user-centric features and leveraging agile development methodologies to improve customer experiences.
Education and Expertise
Bashar Bahra holds a Master of Business Administration (MBA) from Universitat Autònoma de Barcelona, completed between 2011 and 2013. He furthered his education at Harvard University, where he obtained a Master's degree in Management and completed a postgraduate program in strategic management from 2021 to 2023. Additionally, he earned a Bachelor's degree in IT Engineering from the University of Kalamoon, where he studied from 2004 to 2009. He also holds a Project Management Professional (PMP®) certification.
Early Career at Bank Audi
Bashar Bahra began his professional journey with an internship at Bank Audi in Damascus, Syria, from 2009 to 2010. During this three-month internship, he gained foundational experience in daily operations and system support, which contributed to his understanding of customer service and operational efficiency in financial services.