Emily Lyons
About Emily Lyons
Emily Lyons is a Paid Media Specialist currently working at Zipcar in Boston, Massachusetts. She holds a degree in English from Boston College and has experience in audience development, social media strategy, and research.
Current Role at Zipcar
Emily Lyons serves as a Paid Media Specialist at Zipcar, a position she has held since 2021. In this role, she focuses on managing and optimizing paid media campaigns to enhance brand visibility and drive customer engagement. Based in Boston, Massachusetts, she utilizes her expertise in digital marketing to contribute to the company's growth and outreach efforts.
Previous Experience in Audience Development
Prior to her role at Zipcar, Emily worked as an Audience Development Specialist at ZergNet for eight months in 2021. In this capacity, she was responsible for strategies aimed at increasing audience engagement and expanding reach across various platforms. This experience provided her with valuable insights into audience behavior and digital content strategies.
Education and Expertise
Emily graduated from Boston College, where she earned a degree in English with a minor in Irish Studies. Her academic journey included a study abroad program at Trinity College Dublin in 2018, where she focused on English Language and Literature. This educational background has equipped her with strong writing and analytical skills, which she applies in her professional endeavors.
Background in Social Media Strategy
Emily has a background in social media strategy, having worked as a Social Media Strategist for the William Trippley Youth Development Foundation for one month in 2020. Additionally, she served as a Social Media Marketing Intern for the Providence Pirates from 2020 to 2021. These roles allowed her to develop skills in content creation and audience engagement through social media platforms.
Research and Editing Experience
Emily has a demonstrated history of working in the research and editing industry. She served as an Undergraduate Research Fellow at Boston College from 2017 to 2020, where she contributed to various research projects. This experience honed her writing and editing skills, making her proficient in producing high-quality content.