Fis Kuo
About Fis Kuo
Fis Kuo is a Senior Manager of Marketing Analytics at Zipcar, with extensive experience in digital marketing and analytics. He holds multiple degrees, including a Master of Science in Data Analytics from Georgia Institute of Technology and a Master of Arts in Integrated Marketing Communication from Emerson College.
Current Role at Zipcar
Currently, Fis Kuo serves as the Senior Manager of Marketing Analytics at Zipcar. In this role, he has been responsible for overseeing marketing data analysis and strategy since 2022. His work focuses on optimizing marketing efforts through data-driven insights, contributing to the overall effectiveness of Zipcar's marketing initiatives in the Boston area.
Education and Expertise
Fis Kuo has an extensive educational background in marketing and analytics. He studied at the MIT Sloan School of Management, where he completed a Digital Marketing Analytics program in 2018. He also holds a Master of Arts in Integrated Marketing Communication from Emerson College, achieved in 2014. Currently, he is pursuing a Master of Science in Data Analytics at the Georgia Institute of Technology, expected to complete in 2024. His education provides a strong foundation for his expertise in marketing analytics.
Professional Background
Fis Kuo has held various roles in digital marketing and analytics throughout his career. He began as a Campaign Manager at ViralGains in 2013. He then worked as a Digital Marketing Coordinator at Pepper Gang from 2014 to 2016. Following this, he joined Iora Health, where he progressed through several positions, including Digital Marketing Specialist, Senior Analyst, and Associate. He also served as Digital Analytics Manager at Homesite Insurance from 2019 to 2022 before joining Zipcar.
Experience at Iora Health
Fis Kuo's tenure at Iora Health spanned several roles from 2016 to 2019. He started as a Digital Marketing Specialist and later advanced to Senior Analyst, Digital Marketing. In these positions, he contributed to the development and execution of digital marketing strategies. He also worked as an Associate in Digital Marketing for a brief period in 2019, further enhancing his skills in the field.
Academic Achievements
Fis Kuo obtained a Bachelor of Arts in Political Science & Public Administration from National Taiwan University from 2008 to 2012. His academic journey continued with a Master's degree in Integrated Marketing Communication from Emerson College, completed in 2014. His ongoing studies at the Georgia Institute of Technology in Data Analytics reflect his commitment to advancing his knowledge and skills in the marketing analytics domain.