Hayley O'brien

UX Research Manager @ Zipcar

About Hayley O'brien

Hayley O'Brien is a UX Research Manager at Zipcar, where she leads a team to integrate customer insights into product development. She has a background in psychology and has previously worked at the U.S. Department of Veterans Affairs and Bose Corporation.

Current Role at Zipcar

Hayley O'Brien serves as the UX Research Manager at Zipcar, a position she has held since 2022. In this role, she leads a team of researchers focused on transforming customer insights into narratives that guide product development. O'Brien collaborates closely with designers, engineers, and executives to ensure that customer feedback is integrated into the product development process, enhancing the overall user experience.

Previous Experience at Bose Corporation

Prior to her current role, O'Brien worked at Bose Corporation from 2015 to 2022. She held several positions, including Senior UX Researcher, UX Research Category Lead, and Manager for Headphones & Mobile Apps. During her time at Bose, she contributed to various projects that aimed to improve user experience across multiple product lines, leveraging her research skills to inform design and development.

Experience at U.S. Department of Veterans Affairs

O'Brien worked as a Research Associate at the U.S. Department of Veterans Affairs from 2012 to 2015 in Bedford, MA. In this role, she focused on conducting research that supported the needs of veterans, contributing to the organization's mission to improve services and outcomes for this population.

Educational Background

O'Brien holds a Bachelor of Arts (B.A.) in Psychology from Stonehill College, where she studied from 2008 to 2012. She furthered her education at Boston College, earning a Master of Arts (M.A.) in Psychology from 2013 to 2015. Her academic background has provided her with a strong foundation in research methodologies and human behavior, which she applies in her professional roles.

Research Assistant Experience at Boston College

During her time at Boston College, O'Brien served as a Research Assistant from 2014 to 2015. In this capacity, she supported various research projects within the institution, gaining valuable experience in academic research and contributing to the advancement of knowledge in her field.

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