Iván Carrera Luzuriaga
About Iván Carrera Luzuriaga
Iván Carrera Luzuriaga is a Marketing Coordinator in Spain with extensive experience in marketing and communication across multiple countries. He has held various roles in notable companies and possesses a strong academic background in journalism and communications.
Work at Zipcar
Iván Carrera Luzuriaga has been serving as the Marketing Coordinator for Zipcar in Spain since 2017. His role involves developing and implementing marketing strategies tailored to the Spanish market. He has contributed to enhancing brand visibility and customer engagement for Zipcar, a leading car-sharing service. His experience in this position spans over seven years, during which he has adapted marketing initiatives to meet the needs of local consumers.
Current Role at Zego
Since 2018, Iván has held the position of Marketing Manager for Zego in Spain. In this role, he oversees marketing operations and strategies, focusing on the unique demands of the Spanish market. His responsibilities include managing campaigns, enhancing brand recognition, and driving customer acquisition. His tenure at Zego has further solidified his expertise in marketing within the technology and insurance sectors.
Education and Expertise
Iván Carrera Luzuriaga studied Communications and Journalism at Universitat Autònoma De Barcelona, where he earned his Bachelor's degree from 2012 to 2016. He also pursued further education in Marketing and Communication at BSM - Universitat Pompeu Fabra from 2016 to 2017. Additionally, he studied at Universidad Del País Vasco/euskal Herriko Unibertsitatea for one year in 2011-2012. His educational background provides a strong foundation for his marketing and communication roles.
Previous Marketing Experience
Iván has a diverse background in marketing, having worked in various roles across multiple companies. He served as a Marketing Assistant at Cabify for six months in 2016, and as a Corporate Communication and Marketing Trainee at Sensefields for five months in 2015. He also worked as an Account Executive Trainee at Interprofit for eight months in 2015 and as a Marketing Communications Account Manager at Viuing for five months in 2016. His experience spans startups and established companies, showcasing his adaptability in the marketing field.
International Marketing Involvement
Iván has been involved in marketing and communication roles across several countries, including Spain, the United Kingdom, and the United States. This international experience has equipped him with a broad perspective on marketing strategies and consumer behavior in different markets. His ability to navigate diverse cultural contexts enhances his effectiveness in developing targeted marketing initiatives.