Kaitlyn Kirkaldy
About Kaitlyn Kirkaldy
Kaitlyn Kirkaldy is a Group Product Manager currently at Zipcar, with a background in marketing and product management across various companies. She has held significant roles at Jebbit and Zipcar, where she contributed to product development and marketing strategies.
Work at Zipcar
Kaitlyn Kirkaldy currently serves as Group Product Manager at Zipcar, a position she has held since 2022. In this role, she has been instrumental in expanding product offerings and enhancing user experiences. Previously, she worked as Senior Product Manager and led the Member Lifecycle Team from 2021 to 2022. During her tenure at Zipcar, she launched the instant-join-and-drive functionality for new members and played a key role in the company's global re-platforming efforts. Her experience at Zipcar spans several years, contributing to various initiatives aimed at improving customer engagement and satisfaction.
Education and Expertise
Kaitlyn Kirkaldy earned a Bachelor's Degree in International Relations-Political Science from Wellesley College. Her educational background provides a strong foundation for her career in product management and marketing. She excels in data-driven decision making and has a keen ability to solve for customer needs. Her expertise encompasses product management, marketing strategy, and team leadership, making her a valuable asset in her current and previous roles.
Background in Marketing and Product Management
Kaitlyn Kirkaldy has extensive experience in marketing and product management across various companies. She worked at Jebbit in multiple roles, including Director of Marketing and Senior Director of Marketing, from 2016 to 2018, where she led marketing efforts during the company's $6.8M Series A funding round. Prior to that, she held positions at ChoiceStream and Wanderful, focusing on marketing coordination and digital marketing strategies. Her diverse background in startups and established companies has equipped her with a broad skill set in the industry.
Achievements in Startup Environments
Throughout her career, Kaitlyn Kirkaldy has led marketing initiatives at three different startups, including Jebbit, where she played a significant role in the company's growth and funding. Her experience includes mentoring startups through SSC Venture Partners, where she specializes in building early-stage companies. This involvement highlights her commitment to fostering innovation and supporting emerging businesses in the tech landscape.
Current Role as Featured Speaker
In addition to her role at Zipcar, Kaitlyn Kirkaldy has been a Featured Speaker at Product School since 2022. In this capacity, she shares her knowledge and insights on product management and marketing with aspiring professionals. Her passion for writing, teamwork, communication, and continuous learning informs her contributions as a speaker, helping to educate and inspire the next generation of product leaders.