Margaret Lapp
About Margaret Lapp
Margaret Lapp is a Marketing Specialist at Zipcar Universities, where she manages marketing requests and acquisition performance. With a background in various marketing roles at Zipcar since 2011, she has developed a national campus marketing program and collaborates with the Digital Acquisition team.
Current Role at Zipcar
Margaret Lapp serves as a Marketing Specialist for Zipcar Universities, a position she has held since 2015. In this role, she manages daily marketing requests from field sales teams and provides weekly reports on acquisition performance. Lapp collaborates with the Digital Acquisition team to oversee University SEO, SEM, and other channel performances. She also develops and maintains a customized email strategy aimed at increasing driving and referrals among University Zipcar members.
Previous Experience at Zipcar
Margaret Lapp has extensive experience at Zipcar, having worked in various marketing roles since 2011. She started as a Street Marketing Representative from 2011 to 2012, followed by a position as a Marketing Coordinator for Zipcar For Business from 2013 to 2015. During her tenure, she contributed to the development of a national campus marketing program that included brand ambassadors at over 100 universities. She also served as a Marketing Assistant for Zipcar For Business from 2012 to 2013.
Professional Background
Before joining Zipcar, Margaret Lapp worked as an Assistant Project Manager at Jeff Mcclusky & Associates from 2008 to 2010 in Chicago, Illinois. This role provided her with foundational project management skills that she later applied in her marketing career at Zipcar. Her diverse experiences in marketing and project management have contributed to her effectiveness in her current position.
Education and Expertise
Margaret Lapp studied at Boston University from 2008 to 2012, earning a degree in Political Science, Public Relations, and Communications. Prior to that, she attended Loyola Academy from 2004 to 2008. Her educational background equips her with the knowledge and skills necessary for her roles in marketing and communications.