Paul Branco
About Paul Branco
Paul Branco is a Group Product Manager at Zipcar, where he has worked since 2023 in Boston, Massachusetts. With a background in SaaS and E-commerce, he focuses on enhancing online conversion rates through customer-centric problem solving.
Work at Zipcar
Paul Branco has been serving as Group Product Manager at Zipcar since 2023. His role is based in Boston, Massachusetts, where he focuses on enhancing product offerings and improving online conversion rates. His customer-centric approach aims to solve problems effectively, ensuring that Zipcar meets the needs of its users.
Previous Experience in Product Management
Prior to joining Zipcar, Paul Branco held several key positions at Running Specialty Group. He worked as Senior Director of Product Management, UX, and Analytics for 7 months in 2021. He also served as E-commerce Product Manager for Shoes.com from 2018 to 2020 and as Director of Product Management for 6 months in 2020. These roles provided him with extensive experience in product management and user experience.
Background in Software Development and Analytics
Paul Branco began his career as a Business Analyst and QA engineer, which laid the groundwork for his understanding of the Software Development Lifecycle and product development methodologies. His experience as a Product Analyst at Motus, LLC from 2013 to 2016 further solidified his analytical skills in product management.
Education and Expertise
Paul Branco earned a Bachelor’s Degree in Business Administration from Northeastern University. His academic background, combined with his professional experience in both SaaS and E-commerce organizations, has equipped him with the expertise to bridge technology, marketing, merchandising, UX Design, and analytics teams effectively.
Focus on Customer-Centric Solutions
In his various roles, Paul Branco has consistently focused on improving online conversion rates through customer-centric problem solving. He has expertise in automating business processes and analyzing post-delivery data metrics, which enhances the overall effectiveness of product management initiatives.