Vivienne Mackinnon
About Vivienne Mackinnon
Vivienne Mackinnon serves as the Head of Marketing at Zipcar, a position she has held since 2019. She has extensive marketing experience, having previously worked at Guardian News & Media, Soho House & Co, and Centaur Media Plc.
Current Role at Zipcar
Vivienne Mackinnon serves as the Head of Marketing at Zipcar, a position she has held since 2019. In this role, she is responsible for overseeing marketing strategies and initiatives aimed at promoting the Zipcar brand in London, United Kingdom. Her leadership in marketing contributes to the company's growth and customer engagement efforts.
Previous Experience in Marketing
Before joining Zipcar, Vivienne Mackinnon gained extensive experience in marketing roles across various organizations. She worked as a Marketing Executive at Guardian News & Media from 2012 to 2014, where she later advanced to the position of Marketing Manager until 2016. Additionally, she served as a Senior Marketing Manager at Soho House & Co from 2016 to 2018, enhancing her expertise in the hospitality sector. Earlier in her career, she held marketing positions at Centaur Media Plc and Marine Industry Events.
Educational Background
Vivienne Mackinnon studied at the University of Nottingham, where she earned a Bachelor of Arts with Honours in English. Her educational background provided her with a strong foundation in communication and critical thinking, skills that are essential in her marketing career. She also attended Cranbrook, further contributing to her academic development.
Career Timeline
Vivienne Mackinnon's career in marketing spans over a decade, beginning with her role as a Marketing Executive at Marine Industry Events in 2010. She then moved to Centaur Media Plc in 2011, followed by a position at Guardian News & Media in 2012. After two years as a Marketing Manager at Guardian, she transitioned to Soho House & Co in 2016. In 2019, she took on her current role at Zipcar, marking a significant step in her professional journey.