Rohit Viswanathan
About Rohit Viswanathan
Rohit Viswanathan is a Product Marketing Lead currently working at Zluri in Bengaluru, Karnataka, India. He has a diverse background in product marketing and content management, with previous roles at companies like HCL Technologies, Testsigma Inc, and Freshworks.
Current Role at Zluri
Rohit Viswanathan serves as the Product Marketing Lead at Zluri, a position he has held since 2022. Based in Bengaluru, Karnataka, India, he is responsible for overseeing product marketing strategies and initiatives. His role involves managing messaging, content, and sales enablement strategies to enhance product visibility and market penetration.
Previous Experience in Product Marketing
Prior to his current role, Rohit Viswanathan worked as a Senior Product Marketing Manager at Testsigma Inc from 2021 to 2022 in Bengaluru, Karnataka. He also held the position of Growth Marketing Specialist at Freshworks from 2019 to 2021. His experience includes executing product-led growth (PLG) oriented go-to-market (GTM) strategies for various sectors including SaaS and IoT solutions.
Professional Background
Rohit Viswanathan has a diverse professional background in marketing and technology. He began his career as an Assistant Systems Engineer at Tata Consultancy Services from 2015 to 2016. He also worked as a Content Marketing Specialist at Sportskeeda from 2016 to 2017 and as a Content Writer at Healtheminds in 2014. His experience spans multiple roles that emphasize marketing and content management.
Education and Expertise
Rohit Viswanathan holds a Master of Business Administration (MBA) in Marketing from the Great Lakes Institute of Management, where he studied from 2017 to 2018. He also earned a Bachelor of Engineering (B.E.) in Computer Science from Siddaganga Institute of Technology, completing his studies from 2010 to 2014. His educational background supports his expertise in managing marketing strategies and utilizing tools like Ahrefs for SEO and digital marketing analytics.
Skills and Tools Proficiency
Rohit Viswanathan possesses a range of skills relevant to product marketing and digital analytics. He is experienced in using Apostrophe CMS for marketing purposes and has expertise in data integration and management using Informatica. His proficiency in these tools enhances his ability to execute effective marketing strategies and analyze digital performance.