Vinicius Mathias
About Vinicius Mathias
Vinicius Mathias serves as the Global Marketing Manager at Zoox Smart Data in Rio de Janeiro, Brazil, a position he has held since 2020. He has a diverse background in marketing and operations, with experience in various companies across the United States and Brazil.
Work at Zoox Smart Data
Vinicius Mathias has served as the Global Marketing Manager at Zoox Smart Data since 2020. His role is based in Rio de Janeiro, Brazil, where he has been instrumental in developing and executing marketing strategies that align with the company's objectives. His tenure at Zoox has focused on enhancing brand visibility and driving customer engagement through innovative marketing initiatives.
Previous Experience in Marketing
Before joining Zoox Smart Data, Vinicius held several marketing positions. He worked as a Senior Marketing Analyst at MJV Technology & Innovation for four months in Houston, Texas, in 2016. He then transitioned to Ashford Communities as Gerente de Marketing Jr. for one year. Additionally, he served as Marketing Innovation Manager at ID Ethnos for two years, where he contributed to the company's marketing strategy.
Educational Background
Vinicius Mathias has a solid educational foundation in business and marketing. He earned a Master of Business Administration (M.B.A.) in International Relations and Affairs from the University of San Diego, completing the program from 2010 to 2012. In 2023, he achieved a Product Manager certification from PM3 | Escola de Negócios e Produtos Digitais, further enhancing his expertise in product management.
Marketing Achievements
Throughout his career, Vinicius has achieved significant milestones in marketing. He successfully coordinated cross-functional teams to triple the company's qualified lead generation. He played a key role in modernizing marketing strategies with a performance-oriented approach and implemented SCRUM methodology, which improved customer lifetime value and brand recognition.
Leadership and Team Development
Vinicius has demonstrated leadership in various roles, including recruiting and training professionals who contributed to B2B sales growth. His experience includes organizing brand promotion events across Brazil, the United States, and Mexico, showcasing his ability to manage large-scale marketing initiatives.