Christopher Cruz
About Christopher Cruz
Christopher Cruz serves as the Senior Director of Demand Generation and Digital Marketing at Zylo, where he has contributed to significant growth since 2022. He has extensive experience in demand generation and digital marketing, having previously held key positions at InterVision Systems and DigitalRelevance™.
Work at Zylo
Christopher Cruz serves as the Senior Director of Demand Generation and Digital Marketing at Zylo, a position he has held since 2022. In this role, he has significantly contributed to the company's growth, particularly through his efforts in demand generation strategies. Cruz played a key role in Zylo's Series C funding success, achieving a 112% year-over-year pipeline growth, which contributed to over $35 million in funding. His leadership in marketing campaigns has also led to a 787% year-over-year increase in web traffic from new users, enhancing the company's retargeting and nurturing capabilities.
Previous Experience at InterVision Systems
Before joining Zylo, Christopher Cruz worked at InterVision Systems for four years. He held the position of Director of Demand Generation from 2018 to 2020, where he focused on developing and executing marketing strategies. Following this role, he served as the Director of Cloud Marketing from 2020 to 2022, further expanding his expertise in digital marketing and demand generation within the technology sector.
Career at DigitalRelevance™
Christopher Cruz began his career at DigitalRelevance™, where he held multiple positions from 2011 to 2014. He started as an SEO Consultant, focusing on search engine optimization strategies. He then advanced to Manager of Traffic Consulting, specializing in inbound marketing and SEO for one year. His final role at DigitalRelevance™ was as a Solutions Engineer, where he contributed for eight months. This experience laid the foundation for his future roles in demand generation and digital marketing.
Background in Media Services
Cruz has a decade of experience in media services, having worked as the Manager of Media Services at the Indianapolis Museum of Art from 2001 to 2011. In this role, he managed various media projects, honing his skills in production and media management. His background in audio production and recording is also notable, as he produced, recorded, mixed, and mastered several independent music releases.
Education and Skills
Christopher Cruz received a full scholarship to study digital design, illustration, and animation at Herron School of Art and Design. His educational background complements his professional experience in marketing and media. Additionally, he is a founding member of two bands that secured international record deals, showcasing his talents as a professional guitarist, drummer, and songwriter.