Michael Erickson Facchin
About Michael Erickson Facchin
Michael Erickson Facchin is the CEO of Ad Badger and a PPC Strategist at Search Scientists, with over a decade of experience in online marketing. He focuses on Amazon PPC strategies and hosts a podcast called The PPC Den, sharing insights and tips with the community.
Work at Ad Badger
Michael Erickson Facchin serves as the CEO of Ad Badger, a company he founded to develop automation tools for Amazon PPC. Under his leadership since 2017, the organization has focused on providing software and resources tailored to enhance Amazon advertising strategies. Facchin's role involves overseeing operations and driving innovation within the company, contributing to its growth in the competitive digital marketing landscape.
Education and Expertise
Facchin studied at Rowan University, where he earned a Bachelor of Arts in Science Education and a Bachelor of Science in Biological Sciences, both completed from 2004 to 2008. His educational background has equipped him with a solid foundation in analytical thinking and problem-solving, which he applies in his role as a PPC Strategist. He has over ten years of experience in PPC management and coaching, focusing primarily on Amazon advertising.
Background
Facchin attended Raritan High School before pursuing higher education at Rowan University. His career in digital marketing began in 2012 when he joined Search Scientists as a PPC Strategist. He has since developed expertise in managing Amazon PPC campaigns, leveraging his skills to improve campaign performance for various clients, including notable e-commerce brands.
Achievements
During his tenure at Ad Badger, Facchin has led a team that achieved a 53% year-over-year growth in 2020, demonstrating significant success in the Amazon PPC software sector. He actively engages with the LinkedIn community, sharing insights and tips related to PPC and startup life. Additionally, he hosts a weekly podcast, The PPC Den, which focuses on Amazon PPC fundamentals and current trends, further establishing his authority in the field.
Community Engagement
Facchin is committed to community engagement, using platforms like LinkedIn to share positivity and insights into PPC strategies. He discusses new marketing strategies and trends, fostering a collaborative environment for learning and growth. His passion for helping businesses succeed through honest online marketing reflects his dedication to the industry.