Ad Badger
Ad Badger specializes in Amazon PPC management, offering tools for bid optimization, negative keyword automation, and search term analysis, along with educational resources like a podcast and coaching services.
Amazon PPC Management Tools
Ad Badger offers a comprehensive suite of tools aimed at optimizing Amazon PPC (Pay-Per-Click) campaigns. These tools include bid optimization, negative keyword automation, and search term analysis. The bid optimization tool, Bids by Badger, uses a proprietary algorithm to adjust bids daily based on conversion data, ensuring efficient budget use. Additionally, their negative keyword tool scans all keywords in an ad campaign over the past six months to identify ineffective keywords, automatically adding them as negative keywords to reduce wasteful spend.
Bids by Badger Algorithm
Bids by Badger is Ad Badger's proprietary bid optimization tool designed to enhance the performance of Amazon PPC campaigns. The tool uses a unique algorithm to adjust bids daily, based on real-time conversion data. This ensures that the bidding strategy aligns with the campaign’s performance, maximizing return on investment for users.
Amazon Advertising Podcast
Ad Badger hosts the #1 Amazon Advertising Podcast, which provides valuable insights and strategies for Amazon PPC. The podcast is a resource for advertisers looking to stay updated on best practices, trends, and new techniques in Amazon advertising. Through expert interviews and deep dives into specific topics, the podcast aims to help listeners optimize their PPC campaigns on Amazon.
Amazon PPC Coaching Services
Ad Badger offers personalized coaching services for Amazon PPC. These services include one-on-one education and tailored optimization plans to improve campaign performance. The coaching is designed to help users understand the intricacies of Amazon PPC, enabling them to make informed decisions and effectively manage their ad spend.
Amazon PPC Starter Kit
As part of its offerings, Ad Badger provides a free Amazon PPC Starter Kit. The kit includes guides on various aspects of Amazon advertising such as ad ranking, the Buy Box, and different types of ads. It also offers strategies to avoid wasteful ad spend, making it a valuable resource for beginners looking to understand and start their Amazon PPC campaigns.