Erica Szalkowski Swanson
About Erica Szalkowski Swanson
Erica Szalkowski Swanson is a Digital Marketing Manager with extensive experience in the field, currently working at Blueshift since 2022. She has held various marketing roles at companies such as Kajeet and Fortessa Tableware Solutions, and has a strong educational background with a Master's degree in Business and a Bachelor's degree in Communications from Mount St. Mary's University.
Current Role at Blueshift
Erica Szalkowski Swanson serves as the Digital Marketing Manager at Blueshift, a position she has held since 2022. In this role, she is responsible for building dashboards to monitor marketing KPIs, campaign performance, and revenue attribution. She develops a data-driven lead scoring model to prioritize leads for both enterprise and retail sectors. Additionally, she optimizes the integration and data flow between HubSpot and Salesforce (SFDC), ensuring effective communication between marketing and sales teams.
Previous Experience at Kajeet
Erica worked at Kajeet as the Digital Marketing Manager from 2018 to 2020 and then as the Senior Digital Marketing Manager from 2020 to 2022. During her time at Kajeet, she focused on enhancing digital marketing strategies and driving engagement through various campaigns. Her experience at Kajeet contributed to her expertise in managing marketing initiatives and understanding customer needs.
Background in Marketing at Fortessa Tableware Solutions
Erica held multiple roles at Fortessa Tableware Solutions, LLC. She started as a Design Coordinator in 2016 for 8 months, then transitioned to RRP Marketing Coordinator from 2014 to 2016, and later served as Designer/Marketing Automation Manager from 2016 to 2018. These positions allowed her to develop a comprehensive understanding of marketing automation and design, contributing to her overall marketing skill set.
Education and Academic Background
Erica earned her Master's degree in Business from Mount St. Mary's University, studying from 2011 to 2013. Prior to that, she completed her Bachelor's degree in Communications at the same institution, from 2007 to 2011. Her academic background provided her with a solid foundation in both business principles and effective communication strategies.
Early Career and Additional Roles
Before her current and previous marketing roles, Erica gained experience as a Programs Assistant at the Cardinal Newman Society from 2013 to 2014. She also worked as a Graduate Assistant at Mount St. Mary's University from 2011 to 2013. Additionally, she served as the Poetry Editor for the 'Lighted Corners' Literary Magazine in 2011. These early roles contributed to her professional development and understanding of various organizational functions.