Blueshift
Blueshift offers a Customer Data Platform (CDP) that unifies and activates customer data, supporting personalized customer journeys and real-time data activation across multiple marketing channels.
Services
Blueshift provides a comprehensive Customer Data Platform (CDP) that unifies and activates customer data. Its platform includes features such as Campaign Journeys, Audience Segmentation, Profile Unification, and Audience Insights. Additionally, Blueshift supports multiple marketing channels including Email, SMS, Mobile App, Website Content, Paid Media, Cloud Apps, and WhatsApp. The platform offers solutions tailored for a variety of industries including Retail & E-Commerce, Personal Finance, Media & Publishing, EdTech, and Digital Health.
AI Capabilities
Blueshift leverages multiple AI technologies to enhance its platform's functionality. These include Customer AI, Content AI, and Campaign AI, which help in delivering personalized content and product suggestions. The AI-powered recommendations facilitate the creation of personalized customer journeys and real-time data activation. Furthermore, the platform includes advanced segmentation and predictive analytics to identify customer behaviors and preferences.
Marketing Channels Supported by Blueshift
Blueshift's platform supports a broad range of marketing channels, enabling marketers to engage customers through Email, SMS, Mobile App, Website Content, Paid Media, Cloud Apps, and WhatsApp. The platform's Smart Hub connects all these channels to build timely interactions across email, mobile, web, digital, and customer support. This cross-channel marketing automation enhances customer engagement and improves ROI.
Industry Solutions
Blueshift provides tailored solutions for various industries, catering specifically to Retail & E-Commerce, Personal Finance, Media & Publishing, EdTech, and Digital Health. The platform facilitates the reduction of abandonment rates, nurturing leads, retaining subscribers, driving engagement, and growing customer lists. By offering integration with various technology partners, Blueshift ensures seamless connection with existing tools and systems.
Blueshift Resources and Recognition
Blueshift offers a range of resources including documentation, a developer portal, Blueshift Academy, product updates, and smart guides. The company provides a comprehensive content library featuring blogs, guides, reports, webinars, videos, training sessions, and podcasts. Recognized in the Gartner Magic Quadrant for Customer Data Platforms and named among the fastest-growing tech companies in North America by Deloitte for multiple consecutive years, Blueshift's industry credibility is well-established. Additionally, the company offers a free CDP Starter Pack for 1:1 activation to help businesses get started.