Harry Back
About Harry Back
Harry Back is an Account Executive specializing in Marketing Automation and Customer Data at Blueshift, where he has worked since 2021. He has extensive experience in business development across various technology sectors and holds a Bachelor's degree in Industrial Product Design from Nottingham Trent University.
Work at Blueshift
Harry Back currently serves as an Account Executive specializing in Marketing Automation and Customer Data at Blueshift. He has been with the company since 2021, contributing to the development of omnichannel orchestration and intelligent decisioning strategies. His role involves helping brands deliver personalized experiences in real-time, leveraging his expertise in AI-powered customer engagement solutions.
Previous Experience
Prior to his role at Blueshift, Harry Back held various positions in business development and consulting. He worked at Capita Technology Solutions as a Business Development Consultant for three months in 2020. He also served as a Business Development Manager at Block Solutions and as a Partner Manager at Tryzens, both in 2020. His experience includes a role at ODIN as a Business Development professional in 2021 and a year-long position at Next Ventures focusing on embedded software recruitment.
Education and Expertise
Harry Back studied at Nottingham Trent University, where he earned a Bachelor's degree in Industrial Product Design from 2012 to 2016. He also completed A-Levels in Physics, Maths, Design Technology, and Music Technology at Reeds School from 2008 to 2011. His educational background supports his deep understanding of technology solutions and their integration into complex business scenarios.
Industry Knowledge
Harry possesses extensive knowledge in various enterprise-scale solutions, including Mar-tech, SaaS, eCommerce, Digital Transformation, CX/UX, Data, Infrastructure & Networking, and InfoSec. He has worked with a diverse range of consumer industries, collaborating with clients such as ClearScore, LendingTree, PayPal, The Muse, and Udacity. His expertise contributes to market transformation away from traditional Marketing Clouds.
Background
Harry Back's career began in engineering as a Subsea CAD Design Engineer at KW Ltd, part of the Petrofac group, from 2014 to 2015. He transitioned into business development roles, gaining experience in data security and infrastructure at Micro Focus. His diverse background spans multiple sectors, enhancing his ability to integrate technology solutions with business needs.