Kristy Ng
About Kristy Ng
Kristy Ng Director Lifecycle Marketing
Kristy Ng serves as the Director of Lifecycle Marketing at Zumper. In her role, she focuses on hyper-personalizing and scaling marketing campaigns using sophisticated recommendations and triggers. Her expertise lies in creating dynamic customer experiences that evolve with user preferences and behaviors.
Scaling Lead Submissions by Kristy Ng
During her tenure at Zumper, Kristy Ng successfully scaled lead submissions by an impressive 384%. She achieved this through the implementation of predictive recommendations, leveraging AI-powered engines to provide better-targeted marketing and personalized campaigns at scale.
Kristy Ng Improving Click-Through Rates
Kristy Ng improved click-through rates at Zumper by 128%. She implemented rigorous testing and optimization processes for every campaign, continuously refining elements such as subject lines, content, and templates to drive better user engagement.
Increasing Message Volume with Kristy Ng
With the resources at hand, Kristy Ng increased message volume by 198% at Zumper. She focused on crafting dynamic, multi-stage lead flows that are responsive to user behaviors and preferences, ensuring that the campaigns remained relevant and engaging.
Re-engaging Customers by Kristy Ng
Kristy Ng also worked extensively on re-engaging customers to return in-market. She employed AI-powered recommendation engines and hyper-personalized marketing strategies to maintain customer interest and engagement throughout the lifecycle. Her initiatives contributed to valuable customer interactions and repeat business for Zumper.