Melissa Bradbury
About Melissa Bradbury
Melissa Bradbury serves as the Director of Campaigns at Blueshift, bringing extensive experience in digital marketing and campaign management. She has held various marketing roles at companies such as Druva, Informatica, and AmerisourceBergen, demonstrating expertise in integrated global campaigns for high growth SaaS companies.
Work at Blueshift
Melissa Bradbury currently serves as the Director of Campaigns at Blueshift, a role she has held since 2022. In this position, she is responsible for overseeing the development and execution of marketing campaigns aimed at driving growth and engagement. Her expertise in digital marketing strategies, including SEM, SEO, and social media, supports Blueshift's objectives in the competitive SaaS market. Based in the Austin, Texas Metropolitan Area, she leverages her extensive background to enhance the company's marketing initiatives.
Previous Experience at Druva
Before joining Blueshift, Melissa worked at Druva as the Director of Global Campaigns from 2021 to 2022. During her tenure, she focused on creating and implementing global marketing strategies that aligned with the company's growth objectives. Her experience in this role contributed to her proficiency in managing integrated campaigns and programs, particularly in the technology sector.
Education and Expertise
Melissa Bradbury holds a Bachelor of Science in Business Administration from the Naveen Jindal School of Management at UT Dallas, which she completed from 2002 to 2004. She furthered her education by obtaining an MBA with a concentration in Marketing from The University of Texas at Dallas, graduating in 2006. Her academic background complements her professional skills in digital marketing, account-based marketing (ABM), and vendor management.
Background in Marketing and Project Management
Melissa has a diverse background in marketing and project management, having held various positions across multiple organizations. She served as a Strategic Project Manager at AmerisourceBergen and as a Global Campaigns Manager at Informatica. Her roles have equipped her with skills in budget management, agency management, and corporate alignment, enhancing her ability to execute successful marketing strategies.
Skills in Digital Marketing and Campaign Management
Melissa possesses strong skills in digital marketing, including search engine marketing (SEM), search engine optimization (SEO), and social media strategies. She has demonstrated expertise in managing integrated global campaigns for high-growth SaaS companies. Additionally, her capabilities in content mapping and management through the buyer's journey support effective marketing initiatives and enhance customer engagement.