Pankaj Kumar
About Pankaj Kumar
Pankaj Kumar is a Senior Deliverability Analyst at Blueshift, where he has worked since 2021, and an author at the University of Email since 2018. He has extensive experience in CRM data analysis and email marketing strategies, supported by a Bachelor's degree in Computer Science from Biju Patnaik University of Technology.
Work at Blueshift
Pankaj Kumar has been serving as a Senior Deliverability Analyst at Blueshift since 2021. In this role, he focuses on optimizing email deliverability and enhancing customer engagement through various digital channels. His work involves utilizing advanced analytical tools to ensure effective communication strategies are in place, contributing to the overall success of marketing campaigns.
Experience at University of Email
Since 2018, Pankaj Kumar has been an Author at the University of Email. He has contributed to the field of email marketing by writing articles that share insights and strategies. His work at the University of Email reflects his commitment to educating others in the industry and enhancing the collective knowledge around effective email marketing practices.
Previous Roles in Digital Analysis
Prior to his current positions, Pankaj Kumar worked as a Senior Digital Analyst - CRM at Teletext Holidays from 2017 to 2021. He also held the position of Senior Deliverability Analyst at Zeta Global from 2014 to 2017. These roles provided him with extensive experience in customer relationship management and digital marketing analytics, further solidifying his expertise in the field.
Education and Expertise
Pankaj Kumar earned his Bachelor's Degree in Computer Science from Biju Patnaik University of Technology, Odisha, completing his studies from 2010 to 2014. He has developed a strong foundation in technology and data analysis, which he applies in his current roles. His expertise includes advanced tools such as GA, Tableau, Excel, and SAS, which he utilizes for CRM data audit and analysis.
Technical Skills and Specializations
Pankaj Kumar specializes in mail server management and configuration, including technologies such as PMTA, postfix, DNS, DKIM, DMARC, A/MX, and Linux Perl. He has achieved 22 badges in Salesforce Marketing Cloud, demonstrating his proficiency in CRM and marketing automation. His focus on driving customer engagement through multi-channel strategies, including email, SMS, and push notifications, highlights his comprehensive skill set in digital marketing.