Clue
Clue is a period tracking app available on iOS and Android, used by 10 million people in over 190 countries, offering science-based content and a subscription service called Clue Plus.
Company History
Clue was founded in Berlin in 2012. The company launched its period tracking app on iOS in 2013 and on Android in 2014. In 2014, Clue raised a seed round of €500k and then announced Series A funding in 2015 and Series B funding in 2016. The company launched Clue Plus, the paid version of the app, in 2017. In 2020, Clue introduced a Pregnancy mode. By 2023, Clue's app had become CE marked as a Class 1 medical device.
Services
Clue offers a free period tracking app available on iOS and Android. For a subscription fee, users can access Clue Plus, which provides enhanced features and content. The app includes options to track mood, skin, energy levels, and more. Clue also offers Clue Conceive to assist users in tracking fertility and Clue Connect, which allows users to share their cycle information with others. Additionally, users receive health advice from medical experts through the app and its articles.
Collaborations and Research
Clue collaborates with researchers at Oxford University and the Kinsey Institute. Its tracking data contributes to scientific research on menstrual health. In 2023, Clue partnered with the Bill and Melinda Gates Foundation to release a study on heavy menstrual bleeding. The company places a strong emphasis on science-based content, written by reproductive healthcare clinicians and science writers.
User Base and Accessibility
Clue is used by 10 million people in over 190 countries. The app is available in 20 languages, ensuring accessibility for a diverse range of users. Clue's focus on data privacy and security ensures that users' health data is protected.
Products
Clue's primary product is its period tracking app, available for free on iOS and Android. The app includes features like tracking mood, skin, and energy levels. The Clue Plus subscription offers enhanced features and content. The app also includes specialized modes such as Clue Conceive for fertility tracking and Pregnancy mode. In 2023, Clue's app received a CE mark as a Class 1 medical device.
