Ashley Biscan
About Ashley Biscan
Ashley Biscan is a Content Marketing Manager at Floor & Decor, where she leads multi-channel editorial planning and production. She has a background in journalism and has held various roles in marketing and design across several companies.
Current Role at Floor & Decor
Ashley Biscan serves as the Content Marketing Manager at Floor & Decor, a position she has held since 2019. In this role, she leads multi-channel editorial planning and production for various assets, including e-commerce, email, social media, paid advertising, video, and blog content. She also oversees the editorial direction for print and digital catalogs, which generate $14 million in influenced revenue annually. Additionally, she advances marketing and e-commerce connectivity through UX design initiatives, enhancing the overall customer experience.
Previous Experience in Editorial and Marketing
Prior to her current role, Ashley gained valuable experience in editorial and marketing positions. She worked as an Editorial Intern at WWD for two months in 2016 and as a Freelance Contributor and Editorial Intern at Modern Luxury from 2015 to 2016. She also served as the Director of Marketing & Events at Modern Luxury for seven months in 2019. Earlier in her career, she held a Marketing & Promotions Intern position at CUMULUS MEDIA in 2014. Additionally, she worked as a Design Assistant to the Director of Design at Bold Catering & Design from 2018 to 2019.
Educational Background
Ashley studied at the Grady College of Journalism and Mass Communication at the University of Georgia, where she earned her Bachelor of Journalism degree. Her studies spanned from 2013 to 2017, providing her with a strong foundation in journalism and communication skills that she applies in her current role in content marketing.
Strategic Contributions at Floor & Decor
At Floor & Decor, Ashley leverages brand and influencer partnerships with notable organizations such as Pantone, HGTV, and Food Network. She facilitates the design services rebrand strategy and execution, ensuring alignment with the company's marketing objectives. Additionally, she routinely presents strategies and trend forecasts to C-suite stakeholders, contributing to informed decision-making at the executive level.