Ana Burica
About Ana Burica
Ana Burica is the Director of Business Growth and Strategy at Infobip in Zagreb, Croatia, with extensive experience in product development, digital platforms, and customer experience management.
Current Role
Ana Burica works at Infobip as the Director of Business Growth and Strategy in Zagreb, Croatia. In this role, she is involved in exploring new business-building opportunities within Croatia's first unicorn, contributing to company growth and strategic initiatives.
Previous Positions at A1 Hrvatska
Ana Burica has held various positions at A1 Hrvatska d.o.o. over several years. She served as Director of Product, Business Development, and Device Management in 2022 for three months. Before that, she was the Head of Product and Digital Platforms Development from 2020 to 2022, and the Digital Customer Experience Manager from 2018 to 2020. Her initial role at A1 Hrvatska was as ICT Product Manager from 2016 to 2018. All these roles were based in Zagreb, Croatia.
Experience in Startups
Ana Burica co-founded ID Guardian and served as Chief Product Officer from 2013 to 2015, working across Palo Alto, London, and Zagreb. She also co-founded IDerma4.me and was the Product Manager from 2012 to 2015 in Zagreb, Croatia. Her extensive experience in startups has allowed her to develop a unique perspective which she brings to her current role at Infobip.
Educational Background
Ana Burica holds a Master’s degree in Managerial Informatics from the Faculty of Economics and Business Zagreb, achieved in 2013. She completed the JOSZEF Program in Business Administration and Management at WU (Vienna University of Economics and Business) from 2011 to 2012. She also earned a Bachelor of Business Administration (B.B.A.) in Business Administration and Management from the Faculty of Economics and Business Zagreb from 2008 to 2012.
Skills and Expertise
Ana Burica has developed and implemented go-to-market strategies for multiple industry verticals, focusing on both B2C and B2B customer segments. She played a key role in agile transformation initiatives and has extensive experience in presales activities, contributing to client acquisition. Her work in digital customer experience (CX) platforms has enhanced user engagement and satisfaction. Additionally, she has a strong background in platform development and is involved in crafting strategies for the healthcare and marketing sectors.