Angelica Arevalo Romero

Head Of Enterprise Presales Latam @ Infobip

About Angelica Arevalo Romero

Angelica Arevalo Romero is the Head of Enterprise Presales LATAM at Infobip, based in Bogotá, Colombia. She has extensive experience in presales and technical roles across various companies, including Huawei Technologies and Banco AV Villas.

Title at Infobip

Angelica Arevalo Romero currently serves as the Head Of Enterprise Presales LATAM at Infobip. She is based in Bogotá, Distrito Capital, Colombia, where she manages pre-sales activities and leads a team across the LATAM region, including Brazil.

Experience at Infobip

Angelica Arevalo Romero has held various positions at Infobip, demonstrating her growth within the company. She started as a Regional Presales Engineer from 2017 to 2018 in Bogotá, moved on to become the Enterprise Presales Team Leader for four months in 2018, and then worked as a Client Solutions Expert from 2019 to 2020. In her current role, she has been instrumental in introducing and adopting SaaS solutions across the LATAM region.

Career at Huawei Technologies

Angelica Arevalo Romero's tenure at Huawei Technologies spanned from 2011 to 2017. She began as an Application and Software Engineer, later moving into the roles of Technical Director of Application & Software, and Solution Service Responsible CS. Her experience at Huawei allowed her to gain significant expertise in technical and service-related roles, building a strong foundation for her career in enterprise solutions.

Educational Background

Angelica Arevalo Romero holds multiple academic qualifications. She earned a Master of Business Administration (MBA) from Universidad de Los Andes (2015-2017), studied Global Political Economy and Finance at The London School of Economics and Political Science (LSE) in 2017, and obtained her degree in Electronic Engineering from Escuela Colombiana de Ingeniería 'Julio Garavito' (2006-2011). These qualifications have provided her with a diverse and robust educational foundation.

Performance Metrics Development

Angelica Arevalo Romero has developed a suite of metrics for the pre-sales team at Infobip to analyze performance. These metrics include Revenue & GP, Technical Win Rate, Product OKRs, and Ticket Size. Her efforts have been aimed at improving the efficiency and effectiveness of the pre-sales team in order to better support the company's strategic goals.

Initiatives in Sales Advisory Culture

In her role at Infobip, Angelica Arevalo Romero encourages the development of a Sales Advisory culture within her team. This initiative aims to strategically support Sales Executives and achieve revenue structure goals. By fostering a collaborative and advisory approach, Angelica helps drive new business opportunities and develop new revenue streams, particularly in professional services.

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