Azma Sayed
About Azma Sayed
Azma Sayed is a Senior Marketing Specialist at Kaleyra, focusing on the APAC and ME regions since 2023. She has a strong background in marketing, with a PGDM in Marketing & Communication and extensive experience across various roles in marketing and operations.
Work at Kaleyra
Azma Sayed has been serving as a Senior Marketing Specialist for the APAC and ME regions at Kaleyra since 2023. In this role, she focuses on developing and implementing lead generation and demand generation strategies tailored to these specific markets. Her responsibilities include planning and executing marketing campaigns for both virtual and physical events, aimed at engaging target audiences effectively.
Education and Expertise
Azma Sayed holds a Post Graduate Diploma in Management (PGDM) with a specialization in Marketing & Communication from the Durgadevi Saraf Institute of Management Studies, which she attended from 2017 to 2019. Prior to that, she completed her Bachelor of Management Studies (BMS) at Bhavans College from 2013 to 2016. Her educational background provides her with a solid foundation in marketing principles and strategies.
Professional Background
Before joining Kaleyra, Azma Sayed accumulated extensive experience in marketing and client servicing roles. She worked at Mahindra Logistics in various capacities, including Assistant Manager - Marketing and Sr. Executive - Marketing & Strategy. Her earlier roles included positions at Eggfirst Advertising and Design Pvt. Ltd. as a Client Servicing Executive and at Hopscotch as a Customer Care Associate.
Marketing Strategies and Campaigns
In her current role and previous positions, Azma Sayed has demonstrated expertise in analyzing market trends and competitor activities to refine marketing strategies. She has successfully planned and executed marketing campaigns, optimizing website content for improved search engine rankings and user experience. Additionally, she has managed and optimized paid advertising campaigns across various platforms, focusing on data-driven decision-making.
Collaboration and Content Management
Azma collaborates closely with the content team to ensure that marketing materials and assets align with the brand's voice and messaging. This collaboration is essential for maintaining consistency across all marketing efforts and enhancing the overall effectiveness of campaigns in reaching target audiences.