Kristen Degeis
About Kristen Degeis
Kristen Degeis is a Senior Marketing Manager with extensive experience in managing multi-channel marketing campaigns. She has worked at Kaleyra since 2019 and previously held positions at Mobile Messenger and Christian Book Distributors, where she significantly improved email marketing performance.
Work at Kaleyra
Kristen Degeis has been serving as the Senior Marketing Manager at Kaleyra since 2019. In this role, she manages the planning and execution of outbound multi-channel campaigns that support the buyer's journey. She leads the launch process for all global initiatives and is responsible for maintaining a global marketing calendar. Her strategic oversight ensures that marketing efforts align with company objectives and reach target audiences effectively.
Previous Experience at Christian Book Distributors
Prior to her current position, Kristen Degeis worked at Christian Book Distributors from 2012 to 2019. During her tenure, she held two roles: Internet Product Editor and Senior Campaign Editor. In these positions, she contributed to the development and execution of marketing campaigns, enhancing the company's online presence and product offerings. Her experience at this organization spanned seven years and was based in Peabody, Massachusetts.
Early Career at Mobile Messenger
Kristen Degeis began her career at Mobile Messenger, where she worked as a Campaign Manager and Administrative Assistant from 2010 to 2012. This two-year role in Watertown, Massachusetts, provided her with foundational skills in campaign management and administrative support, setting the stage for her future positions in marketing.
Education and Expertise
Kristen Degeis studied at Northshore Community College, where she achieved a Certificate in Medical/Clinical Assistant in 2010. This educational background provided her with essential skills that have contributed to her professional development. Her expertise in digital marketing is evidenced by her ability to consistently exceed marketing KPIs and improve email open rates significantly during her career.
Marketing Achievements
Throughout her career, Kristen Degeis has demonstrated a strong ability to enhance marketing performance. Notably, she grew the average B2B email open rate from 5.5% in 2019 to between 25-35% in 2022. Her collaborative approach with creative teams and agency partners has resulted in the development of visually engaging content that resonates with target audiences.