Lanre Mebude
About Lanre Mebude
Lanre Mebude is a Marketing Manager EMEA at Kaleyra, with a diverse background in marketing roles across various companies, including Altmetric, Aptean, and Microsoft. He holds a Business and Marketing BA from Coventry University and utilizes marketing automation tools to enhance brand equity and drive demand generation.
Current Role at Kaleyra
Lanre Mebude serves as the Marketing Manager EMEA at Kaleyra, a position he has held since 2022. In this role, he focuses on enhancing brand awareness and driving demand generation across the EMEA region. His responsibilities include organizing events, workshops, webinars, and speaking opportunities to support marketing initiatives. He also develops reporting and analytics to measure the effectiveness of marketing efforts, using data to inform strategy adjustments.
Previous Experience in Marketing
Prior to his current role, Lanre Mebude worked in various marketing positions across notable companies. He was a Global Marketing Executive at Altmetric for six months in 2021 and a Marketing Specialist at Aptean for eight months during the same year. His experience also includes a two-year tenure as a Marketing Executive at mGage, a Vivial Company, and a year as a Brand Executive at Microsoft. Additionally, he held temporary and contract roles at EPAM Systems and Aconex.
Educational Background
Lanre Mebude studied at Coventry University, where he earned a Business and Marketing BA from 2012 to 2016. His foundational education includes a BTEC National Diploma in Business from Christ The King Sixth Form College, achieved from 2010 to 2012, and a BTEC First Diploma in Business from 2009 to 2010. He completed his secondary education at Blackheath Bluecoats Church of England School, where he obtained a Bachelor of Arts degree.
Marketing Skills and Tools
Lanre Mebude utilizes various marketing automation tools to enhance brand equity and drive demand generation. His expertise includes using HubSpot, Google Analytics, and Salesforce. He has developed and implemented lead generation campaigns targeting enterprise industry sectors. Additionally, he focuses on organizing events and workshops to support marketing strategies and brand awareness.
Early Career Development
Lanre Mebude began his career with several roles at Freshfields Bruckhaus Deringer, where he gained experience as an Assistant Coordinator of Careers Academies Internship Program, a Revenue Controller, and a Corporate Social Responsibility Intern. These positions provided him with foundational skills in business development and marketing, which he has built upon in subsequent roles.