Alistair Smith
About Alistair Smith
Alistair Smith is the Global Creative Design Director for Mountain Sports at The North Face, where he has worked since 2021. He has extensive experience in innovative design for outdoor apparel and has held various leadership roles in design across multiple countries.
Current Role at The North Face
Alistair Smith serves as the Global Creative Design Director for Mountain Sports at The North Face, a VF Company, since 2021. Based in Denver, Colorado, he has been with the company for three years. In this role, he focuses on creating innovative designs that enhance the brand's reputation for high-quality outdoor apparel. His work includes the design and development of the Summit Series, which emphasizes high-performance gear for mountain sports.
Previous Experience in Design
Before joining The North Face, Alistair Smith held several significant positions in the design field. He worked at Nigel Cabourn Marketing Limited as a designer for one year from 2009 to 2010. He then served as Head of Product Design at Rapha Racing Limited in London from 2014 to 2019. Following this, he was the Director of Global Product Design at Icebreaker in Auckland, New Zealand, from 2019 to 2021. Additionally, he was the Lead Designer at NORSE PROJECTS in Copenhagen from 2012 to 2014.
Education and Expertise
Alistair Smith studied at Northumbria University, where he earned a 1st Class BA Hons in Fashion Marketing from 2007 to 2011. His educational background complements his expertise in creating innovative designs for mountain sports, allowing him to contribute effectively to various design teams across multiple countries.
International Design Leadership
Alistair Smith has a strong background in leading design teams across several countries, including Denmark, the United Kingdom, New Zealand, and the United States. His international experience has equipped him with a diverse perspective on design and product development, which he applies in his current role at The North Face.