Amanda Calder Mc Laren
About Amanda Calder Mc Laren
Amanda Calder McLaren serves as the Senior Director of Brand and Communications at The North Face, a VF Company, where she has worked since 2021. With a background in music and extensive experience in crisis communications, media relations, and digital strategy, she has held various roles in the sport and fashion industries.
Current Role at The North Face
Amanda Calder McLaren serves as the Senior Director of Brand & Communications at The North Face, a VF Company, since 2021. Based in Stabio, Ticino, Switzerland, she has been instrumental in shaping the brand's communication strategies. Prior to this role, she held the position of Brand Communications Director for the EMEA region at The North Face from 2017 to 2021, contributing to the brand's visibility and engagement across various markets.
Previous Experience in Communications
Before joining The North Face, Amanda held several significant roles in the communications field. She worked as the Director of Fitness and Lifestyle at Speed Communications from 2010 to 2017, where she focused on enhancing brand presence through effective media strategies. Additionally, she served as Head of Communications/PR Manager at The Third Space from 2005 to 2010, gaining extensive experience in public relations and corporate communications.
Background in Music and Education
Amanda Calder McLaren has a diverse educational background. She studied Management Science and Mathematics at UMIST, earning a Bachelor of Science (BSc) from 2001 to 2004. Following this, she pursued her passion for music at Vocaltech School of Music, where she completed a Post Graduate program from 2005 to 2006. Her early career as a freelance musician and composer from 2005 to 2009 laid the foundation for her creative approach in brand communications.
Expertise in Crisis Communications and Event Management
Amanda possesses expertise in crisis communications and event management, particularly within the sport, apparel, and fashion industries. Her skills extend to media relations and corporate communications, with a focus on paid media and public relations. She is adept at developing digital and social media strategies that enhance brand visibility and engagement.
Involvement with Badminton England
Amanda served as a CAG board member for Badminton England from 2014 to 2016. In this role, she contributed to the governance and strategic direction of the organization, leveraging her expertise in communications to support the growth and development of badminton in England.