Andrea Campesato Segnini
About Andrea Campesato Segnini
Andrea Campesato Segnini serves as the Art Director for The North Face EMEA, bringing extensive experience from renowned agencies like AKQA and Havas. With a multidisciplinary background in digital design and advertising, he has worked across both European and American markets.
Current Role at The North Face
Andrea Campesato Segnini serves as the Art Director for The North Face EMEA, a position held since 2022. In this role, she is responsible for overseeing the creative direction and visual identity of the brand across the European, Middle Eastern, and African markets. Her work involves collaborating with various teams to ensure that the brand's messaging aligns with its values and resonates with its target audience.
Professional Experience in Advertising
Andrea has extensive experience in the advertising industry, having worked with notable agencies such as AKQA and Havas. Her roles have included positions as Senior Art Director and Digital Art Director, where she focused on digital media and design innovation. This experience highlights her ability to adapt to different market demands and creative environments, contributing to her expertise in the field.
Educational Background in Design
Andrea's educational journey includes a Bachelor's degree in Advertising and Applied Communication from Accademia Europea, completed between 2005 and 2008. She furthered her studies with a Master's degree in Art Direction from Accademia di Comunicazione in 2013. Additionally, she holds an Associate's degree in Digital Design from Diskos, completed in 2010, and has attended Typography Summer School in London, enhancing her skills in typography.
Previous Positions and Roles
Throughout her career, Andrea has held various positions that reflect her multidisciplinary design background. She worked as a Digital Art Director at The Promotion Factory and dogtrot, as well as a Senior Designer at I MILLE. Her roles have spanned across different regions, including the Greater New York City Area, Treviso, and Milan, showcasing her versatility and ability to work in diverse markets.
Internship Experience
Andrea began her career with internships that laid the groundwork for her future roles. She interned as a Designer at Develon Group in 2009 and as an Art Director Intern at AUGE HEADQUARTER in 2013. These early experiences provided her with practical skills and insights into the design and advertising industries.