Veronica Lanza
About Veronica Lanza
Veronica Lanza is a CRM Manager at The North Face, a VF Company, where she has worked since 2023. She holds a Bachelor's degree in Marketing Corporate Communication and International Trades and a Master's degree in Marketing Management.
Work at North Face
Veronica Lanza currently serves as the CRM Manager at The North Face, a VF Company, since 2023. In this role, she is responsible for overseeing customer relationship management initiatives and strategies to enhance customer engagement and loyalty. Her position is based in Stabio, Canton Ticino, Switzerland, where she has been contributing to the brand's objectives for one year.
Education and Expertise
Veronica Lanza holds a Bachelor's degree in Marketing Corporate Communication and International Trades from Università degli Studi di Milano-Bicocca, which she completed from 2012 to 2015. She furthered her education by obtaining a Master's degree in Marketing Management from Università Cattolica del Sacro Cuore between 2016 and 2018. Additionally, she graduated in accounting from ITCS Gino Zappa from 2007 to 2012, providing her with a strong foundation in both marketing and financial principles.
Professional Background
Veronica Lanza has a diverse professional background in marketing and customer relationship management. She began her career as a Marketing Administrative Assistant at Medtronic from 2015 to 2016. She then worked as a Brand Manager Marketing Assistant at Nestlé from 2018 to 2019. Following this, she held the position of Marketing Strategist - CRM and Loyalty at Sky Italia from 2020 to 2021, before transitioning to a Market Research Analyst role at Ipsos for six months in 2021. Most recently, she worked as a CRM & Marketing Specialist at Triumph International from 2021 to 2023.
Career Progression
Veronica Lanza's career reflects a steady progression in the fields of marketing and customer relationship management. After her initial role at Medtronic, she gained experience at Nestlé and Sky Italia, where she developed her skills in brand management and marketing strategy. Her tenure at Triumph International as a CRM & Marketing Specialist further solidified her expertise before joining The North Face as CRM Manager. This trajectory highlights her commitment to advancing her career in marketing and CRM.