Vicki Petersen
About Vicki Petersen
Vicki Petersen is an Ecommerce Marketing Manager at Organic Valley, where she has worked since 2021. She holds a Bachelor's degree in Advertising, Marketing, and Studio Arts from Marquette University and has extensive experience in digital marketing and eCommerce.
Current Role at Organic Valley
Vicki Petersen serves as the Ecommerce Marketing Manager at Organic Valley, a position she has held since 2021. In this role, she focuses on developing and implementing online marketing strategies to enhance the company's ecommerce presence. Her experience in digital marketing and ecommerce is essential for driving sales and improving customer engagement through various online platforms.
Professional Experience at Nature's Way
Vicki Petersen has extensive experience at Nature's Way, where she held multiple roles over several years. She served as the Director of Digital Experience from 2019 to 2021, overseeing digital marketing initiatives. Prior to that, she was the Director of eCommerce from 2016 to 2019, and the Digital Marketing Manager from 2013 to 2017. She began her tenure at Nature's Way as a Content Coordinator from 2010 to 2013, contributing to content strategy and execution.
Education and Academic Background
Vicki Petersen earned her Bachelor's degree from Marquette University, where she studied Advertising, Marketing, and Studio Arts from 2002 to 2006. Additionally, she pursued a Minor in Studio Arts at the Milwaukee Institute of Art and Design from 2004 to 2006. Her educational background provides a strong foundation for her career in marketing and ecommerce.
Previous Roles in Marketing
Before her current position, Vicki Petersen worked in various marketing roles. She was the Associate Marketing Manager for Brand & Advertising at MilwaukeeJobs.com from 2005 to 2010. Additionally, she served as Fundraising and Marketing Supervisor at Marquette University from 2002 to 2006. These roles contributed to her comprehensive understanding of marketing strategies and brand management.