Carrie Friend
About Carrie Friend
Carrie Friend is a consultant at The Sage Network, where she has worked since 2004. She is a qualitative researcher with extensive experience in consumer and product research management.
Work at The Sage Network
Carrie Friend has been an Associate at The Sage Network since 2004, contributing to the organization for 20 years. In this role, she focuses on qualitative research, leveraging her extensive experience in consumer insights and market analysis. Her long tenure at The Sage Network reflects her commitment to understanding client needs and delivering actionable insights.
Education and Expertise
Carrie Friend holds an MBA in Marketing/Marketing Research from Wichita State University and a BS in Food Science from Cornell University. Her educational background equips her with a strong foundation in both marketing principles and scientific approaches to product development. This combination of knowledge supports her expertise in qualitative research and consumer behavior.
Background
Carrie Friend has a diverse professional background, having worked on the client-side in consumer and product research management for notable companies such as Coca-Cola, Pizza Hut, and M&M/Mars. She has managed over 1000 focus groups and employed various research methods to gather consumer insights. Her experience includes managing research for well-known brands like Minute Maid, Stuffed Crust Pizza, Starburst, Skittles, and M&M Chocolate Candies.
Achievements
In 2005, Carrie Friend founded Friendsight, LLC, further expanding her influence in the field of qualitative research. She also built and led the insight practice at Fusion 5, an Innovation Marketing firm, where she worked for six years. Recently, she completed the New York City Marathon, showcasing her dedication to personal challenges and fitness.